Award at the German Web Awards 2025

Official recognition for design, expertise and customer satisfaction.

Every year, the German Web Awards name the 250 best web agencies in Germany. In 2025, SÖTHER is one of them. I am not an agency – that is just the name of the award. What was honoured were websites that came out of my work as a brand and communication strategist. First, I clarify with management what a company stands for. Core message, page structure and design follow from that.

The German Web Awards: where only the best make it

The German Web Awards are not easy to win. Anyone who wants to be recognised goes through a demanding application process: from the submission of work to the assessment against 531 criteria, everything is examined closely.

Three main categories decide: design, expertise and customer satisfaction. An award requires an overall rating of at least 6.90 points; the average is 5.40 points. SÖTHER scored 8.50 points.

The German Web Awards: where only the best make it

Three main categories decide: design, expertise and customer satisfaction. An award requires an overall rating of at least 6.90 points; the average is 5.40 points. SÖTHER scored 8.50 points.

The criteria of the German Web Awards – quality that is measured objectively.

Quality that convinces – a look at the award-winning projects

The submitted projects were also decisive:

Gelbe Seiten: a platform that had become more confusing with every new feature. The user guidance now leads back to what matters.
Summiteer: a venture capital firm from Lake Constance whose presence now explains whom it invests in and why.
BIGG Change Conference: a conference whose story had to convince speakers and visitors, developed in conversations and workshops.

Every time, it started with the same question: what should come across to the visitor? The design is the answer to that.

The German Web Awards 2025 trophy – an award for design, expertise and customer satisfaction.

Why this matters to you

The award shows that, with me, strategy does not end on paper. What I develop with you comes across on the website the way it is meant.

— Tim Alexander Söther

About SÖTHER

I am Tim Alexander Söther, a brand and communication strategist in Berlin. I help companies say clearly what they stand for, in a way their customers understand and can pass on. With me, strategy and implementation come from a single source. After the positioning, I develop the core message and the rules for copy and design, and on request I design the first wireframes for the website and channels. I work directly with management, without intermediaries and without a team in the background.