About me

Contact

English

About me

Contact

English
About me

Positioning Check

About me

Außenblick vereinbaren

About me

Außenblick vereinbaren

About us

Außenblick

About me

Außenblick

I help complex B2B companies
say clearly what they stand for.

I help complex B2B companies say clearly what they stand for.

I help complex B2B companies
say clearly what they stand for.

I help complex B2B companies say clearly what they stand for.

My role.

My role.

My role.

Turning a wealth of knowledge, many voices and many offerings into one clear message. And translating it so that website, sales and leadership tell the same story.

Turning a wealth of knowledge, many voices and many offerings into one clear message. And translating it so that website, sales and leadership tell the same story.

Turning a wealth of knowledge, many voices and many offerings into one clear message. And translating it so that website, sales and leadership tell the same story.

Positioning

Communication

Implementation

Positioning

Communication

Implementation

Positioning

Communication

Implementation

Positioning that holds.
Positioning that holds.

I analyse the market, target groups and decision paths and work out what a company really stands for and why customers choose it.

Communication that is understood.
Communication that is understood.

Technical language and detail become a message that decision-makers understand immediately – and that works in sales just as well as on the website.

With in­sight­ful data anal­y­ses and con­tin­u­ous user feed­back, we op­ti­mize de­signs to en­sure they meet the exact needs of users and of­fer max­i­mum efficien­cy.

With in­sight­ful data anal­y­ses and con­tin­u­ous user feed­back, we op­ti­mize de­signs to en­sure they meet the exact needs of users and of­fer max­i­mum ef­fi­cien­cy.

Implementation that lands.
Implementation that lands.

A sitemap and annotated wireframes in which every module has a strategic purpose. That way, the positioning reaches the point where customers decide.

What defines me.

What defines me.

What defines me.

Strategy
and implementation.

From positioning to sitemap and wireframes – all from a single source.

From positioning to sitemap and wireframes –
all from a single source.

Experience
with complexity.

Technology, security, industry: subjects you have to understand before you can explain them.

Work that
gets recognised.

Winner at the German Web Awards, German Customer Awards and CSS Design Awards.

Winner at the German
Web Awards, German Customer Awards and CSS Design Awards.

My work has won several
awards – because it doesn’t just look good, it works.
My work has won several
awards – because it doesn’t just look good, it works.

My work has won several
awards – because it doesn’t just look good, it works.

Award: Best UX Design, CSSDA
Award: Best UXi Design, CSSDA

My path.

My path.

My path.

Over ten years in brand building and UX design. I started out on the officer track in the German Air Force, as an air traffic controller. That is where I learned what I do for companies today: keeping the overview in complex situations and communicating so that everyone immediately knows what matters.

Over ten years in brand building and UX design. I started out on the officer track in the German Air Force, as an air traffic controller. That is where I learned what I do for companies today: keeping the overview in complex situations and communicating so that everyone immediately knows what matters.

Over ten years in brand building and
UX design. I started out on the officer track in the German Air Force, as an air traffic controller. That is where I learned what I do for companies today: keeping the overview in complex situations and communicating so that everyone immediately knows what matters.

The person behind SÖTHER.
The person behind SÖTHER.

Tim Alexander Söther is a brand and communication strategist. He works with B2B companies whose offering needs explaining, in technology, security and industry.

His approach: understand first, then put it into words. Analysis, workshops and clear language result in a positioning that leadership, sales and the website carry together, right down to the sitemap and wireframes.

Image-uberuns-TimSoether

Tim Alexander Söther — Founder and Owner

Let's get to know each other.

30 minutes, free and without obligation: you describe your situation, I share two or three observations and recommend your next step.

Book a Positioning Check

Let's get to know each other.

30 minutes, free and without obligation: you describe your situation, I share two or three observations and recommend your next step.

Book a Positioning Check

Let’s get to know each other.

30 minutes, free and without obligation: you describe your situation, I share two or three observations and recommend your next step.

Positioning Check

Let’s get to know each other.

Do you have a vision? We have the strategy to make it a reality.

Book a Positioning Check

Let's get to know each other.

30 minutes, free and without obligation: you describe your situation, I share two or three observations and recommend your next step.

Book a Positioning Check

Musterprojekt

So läuft ein Projekt
mit SÖTHER.

Ein fiktives Beispiel auf sechs Seiten: vom ersten Befund bis zur Übergabe an Ihre Agentur.

Projektablauf anfordern

Musterprojekt

So läuft ein Projekt
mit SÖTHER.

Ein fiktives Beispiel auf sechs Seiten: vom ersten Befund bis zur Übergabe an Ihre Agentur.

Projektablauf anfordern