I help complex B2B companies
say clearly what they stand for.

I help complex B2B companies say clearly what they stand for.

I help complex B2B companies
say clearly what they stand for.

I help complex B2B companies say clearly what they stand for.

My role.

Turning a wealth of knowledge, many voices and many offerings into one clear message. And translating it so that website, sales and leadership tell the same story.

Positioning

Communication

Implementation

Positioning

Communication

Implementation

Positioning

Communication

Implementation

Positioning that holds.

I analyse the market, target groups and decision paths and work out what a company really stands for and why customers choose it.

Communication that is understood.

Technical language and detail become a message that decision-makers understand immediately – and that works in sales just as well as on the website.

Implementation that lands.

A sitemap and annotated wireframes in which every module has a strategic purpose. That way, the positioning reaches the point where customers decide.

What defines me.

Strategy
and implementation.

From positioning to sitemap and wireframes – all from a single source.

From positioning to sitemap and wireframes –
all from a single source.

Experience
with complexity.

Technology, security, industry: subjects you have to understand before you can explain them.

Work that
gets recognised.

Award winner at the German Web Awards, Neuro Web Awards, German Customer Awards and CSS Design Awards.

Winner at the German
Web Awards, German Customer Awards and CSS Design Awards.

My work has won several
awards – because it doesn’t just look good, it works.

My path.

Over ten years in brand building and UX design. I started out on the officer track in the German Air Force, as an air traffic controller. That is where I learned what I do for companies today: keeping the overview in complex situations and communicating so that everyone immediately knows what matters.

Over ten years in brand building and
UX design. I started out on the officer track in the German Air Force, as an air traffic controller. That is where I learned what I do for companies today: keeping the overview in complex situations and communicating so that everyone immediately knows what matters.

The person behind SÖTHER.

Tim Alexander Söther is a brand and communication strategist. He works with B2B companies whose offering needs explaining, in technology, security and industry.

His approach: understand first, then put it into words. Analysis, workshops and clear language result in a positioning that leadership, sales and the website carry together, right down to the sitemap and wireframes.